As a wholly-owned subsidiary of CQCT, Grand Theatre Management drives the city’s vision for an “Urban Performing Arts Hub”. It curates large-scale performances, operates art training programs, and manages theatre assets, positioning itself as a “Cultural Performance Complex” integrating the functions of Southwest China Performance Center, Art Education Hub, and Stage Arts Exchange Platform. Since January 2010, it has hosted more than 4,200 excellent stage performances from both domestic and international artists, attracting 5.5 million attendees, with annual averages of over 500 shows and more than 400,000 visitors. The Grand Theatre ranks in the top tier of national theatres. Its plans include the “Chongqing Cloud Eye” Cultural Performance Complex, deep integration of domestic and international performing arts resources, and leveraging global partnerships to produce and tour internationally acclaimed IPs. Leveraging its 15 years of operational experience, it will extend its management services to other theatres and new performing arts spaces within Chongqing, contributing to the development of a regional theatre performance cluster.
As the flagship red tourism enterprise under CQCT, the Hongyan Culture and Tourism Branch is dedicated to preserving the “Hongyan Spirit” (a symbol of revolutionary perseverance). Leveraging the rich red heritage of the Geleshan-Ciqikou Grand Scenic Area, it has established itself as a trailblazer in red tourism across Southwest China. Its core operations include red resource development, performance IP portfolio, and cultural tourism ecosystem building. In 2023, it launched the Zhazidong Study Camp, featuring the “Hongyan Red Immersive Theater”. It also premiered original plays “Before the Dawn” and “The Red of Hongya”, staging more than 2,100 annual performances and attracting 220,000 visitors with annual revenue exceeding CNY 27 million. Over the next three years, the Hongyan Culture and Tourism Branch will refine the “Scenic Operations + Diversified Services” model, accelerate the digital transformation of visitor experiences to surpass 500,000 annual visitors, and drive international recognition of red tourism, positioning itself as a global industry benchmark.
