As the flagship red tourism enterprise under CQCT, the Hongyan Culture and Tourism Branch is dedicated to preserving the “Hongyan Spirit” (a symbol of revolutionary perseverance). Leveraging the rich red heritage of the Geleshan-Ciqikou Grand Scenic Area, it has established itself as a trailblazer in red tourism across Southwest China. Its core operations include red resource development, performance IP portfolio, and cultural tourism ecosystem building. In 2023, it launched the Zhazidong Study Camp, featuring the “Hongyan Red Immersive Theater”. It also premiered original plays “Before the Dawn” and “The Red of Hongya”, staging more than 2,100 annual performances and attracting 220,000 visitors with annual revenue exceeding CNY 27 million. Over the next three years, the Hongyan Culture and Tourism Branch will refine the “Scenic Operations + Diversified Services” model, accelerate the digital transformation of visitor experiences to surpass 500,000 annual visitors, and drive international recognition of red tourism, positioning itself as a global industry benchmark.