Under the guidance of Chongqing’s Municipal Publicity Department and State-Owned Assets Supervision Commission, this alliance, led by CQCT, unites art universities, creative agencies, cultural and museum institutions, tourist sites, and cultural parks. Guided by the principles of “state-led synergy, market-driven innovation, and digital-forward copyright activation”, it promotes cross-industry and cross-regional resource integration. The alliance also provides public services in policy consulting, training, information exchange, tech cooperation, market expansion, and IP protection to fuel high-quality growth.

Embracing the vision “Creativity Revitalizes Culture, IP Shapes the Future”, the alliance prioritizes cultural research, platform development, resource aggregation, market expansion, and future-oriented innovation.