Strategically positioned to build a world-renowned destination, national high-quality development model, and Western China’s cultural-tourism integration leader, this alliance focuses on building three platforms (resource integration, project development, and collaboration), leveraging three key roles (uniting cultural and tourism enterprises along the Three Gorges, integrating cultural tourism resources across the entire region, and launching high-impact projects;) and coordinating ports, cruises, attractions, governments, enterprises, associations, and academia to achieve holistic regional growth.